Strategic Intent Behind Storytelling

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At the end of a story you have to say with your words what that thing is. You can't trust that your audience has landed on the conclusion you wanted. Stories are so rich in meeting your audiences minds, until you bring them all together. So for those who are who are thinking about the steve dennings story, maybe you heard it, he made a connection at the end. And often that connection can be in the form of an invitation, right? We don't have this capability. I just describe to you. Imagine if we and he said, think what an organization we could become. It's really a powerful example of the strategic intent behind it.

David Hutchens: Story Dash David Hutchens helps leaders find and tell their stories. He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations. He has taught the Storytelling Leader program at some of the most influential organizations — and he’s written many books, including the Circle of the 9 Muses* and The Leadership Story Deck*. He is the co-creator with longtime friend of the show Susan Gerke of the GO Team program. He's also the author of the new book, Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories...In Just a Few Hours*. In this conversation, David and I revisit the power of storytelling and highlight where many leaders go wrong. We explore the common mistakes that David sees in his work all over the world. Plus, we invite listeners into a few practical actions that will help stories land with better impact. Key Points Four mistakes that leaders make: They are not storytelling, sometimes because they don’t see themselves as storytellers or feel like they are performing. They don’t connect the story to the strategic intent but never clearly answering the “why am I telling this story?” question. They avoid emotional content of stories because they either don’t want to be emotional or are presenting to a “numbers person.” They expect it to just happen, instead of making intentional effort to make it happen. Resources Mentioned To receive David Hutchen’s Story Canvas, reach out to him at david@davidhutchens.com and tell him one valuable tip you gained from this episode. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) The Way to Influence Executives, with Nancy Duarte (episode 450) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.