The chapter explores the shift towards niche and off-the-beaten-path destinations, discussing small group experiences, authentic local cuisine, and the interest in non-traditional tourist spots. It delves into how modern travelers prioritize unique experiences over iconic hotspots, balancing individuality with mainstream social media trends. The conversation also highlights spontaneous travel, cultural tourism, DIY trips, and the trend of combining individualized planning with small group tours.
This May 19th marks the 14th China's Tourism Day, and this year's festivities span six cities with emphasis on diverse themes from food to exploration. Today, we dive into the new trends in tourism. On the show: Heyang, Yushun & Brandon Yates