Round Table China cover image

New tourism trends unveiled

Round Table China

Evolving Trends in Tourism Preferences

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The chapter explores the shift towards niche and off-the-beaten-path destinations, discussing small group experiences, authentic local cuisine, and the interest in non-traditional tourist spots. It delves into how modern travelers prioritize unique experiences over iconic hotspots, balancing individuality with mainstream social media trends. The conversation also highlights spontaneous travel, cultural tourism, DIY trips, and the trend of combining individualized planning with small group tours.

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