120 — Rem Koolhaas's SMLXL — 1/4
About Buildings + Cities
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SMLXL: Architecture through a Critical Lens
This chapter explores the influence of Rem Koolhaas's book SMLXL, examining its relevance in the context of the business challenges faced by architectural practices. It highlights the tension between the ideals of architecture and the necessity of profitability, alongside discussions on the collaborative nature of architectural work and the role of the architect's ego. Additionally, the chapter critiques the book's graphic design elements and emphasizes the importance of visual representation in conveying architectural narratives.
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