Without conscious reframing, launching can quickly tip toward stressful. Writing and launching a book is a privilege, so I hesitate to harp too much on how hard it can be. Whenever I feel stress climbing, I remind myself to find the joy and ease, to reconnect with gratitude for that exact stage of the process.
That said, launches still have a way of snowballing stress! Today I’m breaking down seven reasons why, and five strategies for reducing the inevitable stress at the edge of a major—and majorly rewarding—challenge.
Key Takeaways:
- Is your business ready to catch the interest that goes along with a launch? Invest in your systems and processes in advance so you are ready for the influx.
- Gamifying short term goals, like counting reviews and shares, can be fun - but if it adds to your stress, let go of them, and the outcomes they represent.
- Acknowledge and accept the stress you want to keep in your work. Some stress is worthwhile, so be intentional about what creates it and remember it is short term.
⭐️ Permission: Drop half of the nice to haves for whatever project you are currently stressing out about.
👉 Do (or Delegate) This Next: Book in your breaks. At least a week (and preferably two) before and during your next big launch or project. Take even more time afterwards. You won't regret having that time set aside; in fact, your future self will be thanking you!
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