
079 - Why Branding Matters — with Stef Hamerlinck
The Futur with Chris Do
 00:00 
Intro
This chapter explores the complexities of branding and its crucial role in gaining market share, highlighting the importance of acquiring new customers. A lively discussion on brand purpose and differentiation sheds light on varying perceptions across industries, using familiar examples to challenge traditional branding wisdom.
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 Transcript 


