Live from Shoptalk Europe: Nicky De Simone | The Estée Lauder Companies Inc.
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Introduction
Nicki desmo is the vice president of enterprise marketing, data, ind creative studios for the s t water companies. She leads the u k And ireland regions enterprise widesa in marketing, data,. social commerce and omme innovation. To day, we're going to be talking about really the importance of the experiential marketing. The absolute horror from a marketing perspective, it's no longer o qay to go in those broad strokes. You need to be much more triangular, absolutely.
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