The Law of Authenticity

If you haven't read The Go Giver, stop what you're doing. Buy the book, Kindle, audiobook, real book, whatever. You can read it in like an hour or hour and a half. It's written as a parable about a guy that learns these five principles of success. He's a sales person but it's very applicable for anyone who's selling anything aka online business owners. No matter what you think you're selling, what you're really offering is yourself.