Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation cover image

Greener by Default with Katie Cantrell & Ilana Braverman

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

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Rebranding for Inclusivity: Greener by Default

This chapter discusses the rebranding of the Default Veg program to Greener by Default, focusing on appealing to corporate audiences and eliminating radical perceptions. It emphasizes the importance of inclusivity in promoting plant-based options, addressing dietary restrictions, and providing logistical support for institutions. The conversation reflects on advancing plant-based dining culture while ensuring comfort for both vegans and omnivores in various settings.

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