Confessions of a Creative Director  cover image

How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Importance of Improvisation in Music

CNN's John Sutter talks with jazz musician and activist, Jim Morrison. Morrison: "I think at its core, first and foremost, there's a huge comparison to improvisation that is fundamental to what we do when we're thinking of ideas" The pair talk about the importance of free-form creativity in today's political climate.

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