Life and Art from FT Weekend cover image

Why fine dining isn’t fine

Life and Art from FT Weekend

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Restaurants Need a Story, a Chef Needs a Narrative

The menus are full of gimmicks. The menu needs a story and the chef needs a story, Tim says. It especially annoys Tim when that narrative is out to make a chef sound noble - like they're cooking a $75 dish somehow in honor of hospital nurses. There's deconstruction, like a restaurant will take apart a dish to remind you what it's made of. So I can see how the, as a business, that might be unsustainable at these sort of lower than Noma levels. But at the same time, it's just stupid because it's just your tea. Right.

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