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8min chapter
ROAS Is a Trap: How Smart Marketers Really Drive Growth
Marketing Against The Grain
Balancing Advertising Strategies
This chapter examines the critical balance of advertising strategies categorized into direct returns, incrementality, and brand awareness. It critiques Nike's recent focus on performance marketing and emphasizes the need for a more comprehensive approach to avoid growth limitations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode