
How To Keep Your Agency's Pipeline Full Without Cold Calling Or Burnout
The Digital Agency Growth Podcast
00:00
The Hard Truths About Cold Marketing
If you are knocking on the door of a marketing leader at a brand, there's probably 50 to 100 other director and direct competitors in that person's inbox. The idea that you're going to create a beautiful case study or two and send that in a drip sequence in the right way is ridiculous. They probably have already figured out who they want to work with based on relationships that they might have had for months or even years.
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