The Trends in Gen Z's Media Consumption

Two thirds of Gen Z's media consumption goes online, affirming the popular belief that they are truly digital natives. By 2023, 25 to 34 will consume in total 14 hours of media on average per day, while 13 hours for the 60 and 24 cohort. And even in the case of digital media innovation, it seems that millennials are spending more time each day with online TV streaming, podcasts and games consoles.