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Reviving M&A Markets in 2024
This chapter explores the recovery of mergers and acquisitions (M&A) markets in 2024 after a challenging period in the previous years. It highlights key factors influencing this revival, such as high interest rates and recession fears, while indicating a shift towards larger strategic transactions. The discussion also delves into the implications of antitrust actions and the regulatory environment's impact on M&A strategies, particularly within the ad tech sector.