Introduction

In Britain, the growth of Islam is being driven by a younger population, born and brought up in the United Kingdom. This includes BBC reporter Rahil Sheikh. Having grown up against the backdrop of the ‘war on terror’ and rising Islamophobia, he has seen how young Muslims have turned to social media to forge online safe spaces where they can connect, celebrate and discuss their faith. Young Muslims say these social media stars explain the faith in a more relatable way than the imams or spiritual leaders they may encounter in the mosque. But in recent years, Rahil has noticed that some of these male Muslim influencers have been using Islam to advocate alpha masculinity as a way of combating liberalism and feminism. Critics – including some Muslim women - argue this is a misguided interpretation of the faith.