The Three Tentatives of Leadership in the Digital Age

You talk about abusing power, chasing platforms and creating personas. Can you unpack each of those a little bit? Because I thought they were very helpful categories. Chasing platforms is essentially putting the cart before the horse where someone is building a platform for a book that they're not even sure they want to write. Like the platform is the point or they can write, you know, I don't think everybody's called.