Welcome back to the Flex Diet Podcast. I'm your host, Dr. McTay Nelson. On this podcast, we talk about all things to increase muscle performance, improve body composition, do all of it in a flexible framework without destroying your health in the process. fun program with a guy I always enjoy talking to, Mike Dolia. We're talking about what should trainers focus on in the future. So this one is a little bit more focused on if you are a trainer or are a coach. Mike, as you're probably familiar, sold Stronger U. So now he is just hanging out, retired early, playing pickleball. But we did talk about pickleball and pickleball community and competition. Then we also transitioned to talking more about coaching and just the different effects of communication. What are the importance of humanizing your brand, embracing different imperfections in your business, how to do the day-to things, what are some things you should do yourself, what are some other things maybe you should farm out, and how do you balance all of that. And then towards the end we talked a little bit about the future of coaching and how does artificial intelligence, AI relate to all of that. Yeah, and always enjoy talking to Mike, always learn new things. It's always super open with sharing all the lessons and everything that he's learned. So he's learned by doing the work and putting in the reps. So it's always great to talk to him. A podcast sponsor today is brought to you by Tecton. If you're looking for an exogenous ketone drink, check them out. Like I've said for the last couple ones, we are still down here in South Padre Texas getting in some kiteboarding and each time we go out to the area which is typically called the flats here there's a side where it's a little bit more of a bay on one side and then the ocean on the other side so typically we're riding more in the area of the bay they call the flats so I always bring out some tecton out there, which has been super helpful. So check them out below. You can use the code Dr. Mike to save some money. As an FYI, shout out, I am a scientific advisor to them and an affiliate. So there is your conflict of interest.