289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80
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Is Demand Gen the Same as Mangen?
Every sea level executive, at a mackerel level, wants the same stuff in a buying process. They want to be able to get access to the information that they need on their own. It's just prioritizing what the customer wants rather than what the vendor wants. Most companies think that they're doing mangen - making 200 outbound coal calls a day.
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