Culture Coaches When You're Not Around

Fergus, in sort of the last of the major topics i want to touch on for a minute. You said something that i heard recently that i'm hoping we can dive into. We've done individual, we done team, and want to push us into the broader aspect of the culture of an organization. And you said, culture coaches when you're not around. Talk to me about that. What's what's going on there? So that the gret teams that i've been bein part of, you know, you find that they're not, like, there's not one person leading it. There's an expectation set. Butd it's really important that it's reinforced