The Importance and Challenges of User Onboarding

Kate Syuma is growing the product at Miro as head of growth design. She started as an individual contributor designer and became a design growth leader. She embodied the user experience through craft in Onboarding, Engagement, Monetisation, and 0→1 experiences.

In this episode, we'll explore the critical components of building a successful growth team (from scratch) and discuss strategies for fostering a culture of innovation and experimentation. We'll also discuss the challenges & lessons of hiring & building a growth team. How to drive & measure team performance.

Where to find Kate Syuma

• LinkedIn: https://www.linkedin.com/in/ekaterina-syuma

Instagram

Where to find Emmanuel:

• Twitter: https://twitter.com/omostical

• LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Referenced:

•Miro - https://www.miro.com

Empowered - Marty Cagan

https://www.amazon.co.uk/Empowered-Ordinary-Extraordinary-Products-Silicon/dp/111969129X

Hooked - How to build habit-forming products

https://www.nirandfar.com/hooked/

Mindset - Carlos S. Dweck

https://www.goodreads.com/book/show/40745.Mindset

Audible - https://www.audible.co.uk/

Class Pass - https://classpass.com/

Duolingo - https://www.duolingo.com/