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Paula Scher – The Greatest Risk Is Not Taking One

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CHAPTER

Cutting Your Losses

I find it's demoralizing to dwell on things that aren't working. I do a lot of projects that what happened to the other, you know, 900. They really sucked. And for me, what's important is the next thing. Even if the thing I'm working on is terrific,. I can't be moment when it's over because that would kill me also. That kind of optimism is really important to being able to work.

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