2min chapter

Lochhead on Marketing cover image

157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger

Lochhead on Marketing

CHAPTER

What's the Magic of Five Year Old Companies?

At five years old, that same 35 companies were valued at 88 billion. By the time they got to two thousand 14, average of about three to three, three and a half years later, they were at 465 billion. That's an increase of 528 % over that period of time, which is a compound inus gross rate, for those people like investors who care, of 53% per year.

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