The Freakonomics Radio Book Club cover image

9. All You Need Is Nudge

The Freakonomics Radio Book Club

CHAPTER

Isn't This Libertarian Paternalism?

Fayler invented a phrase which describes the not too hot, not too cold nature of nudging. Fayler calls it libertarian paternalism. He's working full time for homeland security so i'm guessing he's down to writing only four books a year.

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