How to Write a Traditional Narrative Non-Fiction Book That's Not Formulaic Command

I want to withdraw that it's bloody hard. My absolute fear is becoming complacent about this and yeah yeah just sort of toss out another campaign history you know these things they've got to be good. People investing time they're investing money and they're investing their precious time to read it. It doesn't get any easier I think is the thing. Even though your experience obviously means you you kind of know which trees to bark up and maybe how to bark if you sort of mean but doesn't necessarily mean you're gonna get it right.