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Growing Your Business Quickly And Effectively Like A Weed

The Duct Tape Marketing Podcast

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Weed Mindset - What Is It?

The author of a new book uses the weed metaphor to explain his business strategy. He says weeds are aggressive, resilient and adaptive because they don't have brains. Having a real point of differentiation can be a way to almost make competition irrelevant, he says. "If you're using any element of weed strategy, you're already creating unfair advantages"

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