4min chapter

What Really Matters with Walter Russell Mead cover image

It’s a (Red) Trap!

What Really Matters with Walter Russell Mead

CHAPTER

Evaluating Legendary U.S. Presidential Campaigns

This chapter explores the most successful U.S. presidential campaigns, highlighting examples like Reagan's 1984 win, Kennedy's 1960 effort, and Obama's 2008 inspiration. It emphasizes the significance of effective messaging and strategic undermining of opponents in achieving campaign success.

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