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Dan Kraemer on Innovative Ways to Apply Design Thinking

APQC Podcasts

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Leveraging Design Thinking to Accelerate Growth

Design thinking can help organizations answer their foremost fundamental questions of growth. From vague, broad directional growth to imminent decisions like capital allocation. We start by observing users, researching their emerging needs and synthesizing insights into potential white space opportunities. And then we move to strategically second question, how to win. Defining new differentiated experiences to win in these white spaces that we've defined,. What the implications are for new business models that need to be developed.

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