230: Ricky Ponting - The Next Chapter (Part A)
The Howie Games
00:00
Authenticity in Celebrity Branding: A Wine Journey
This chapter explores the challenges a wine brand faces related to its association with a celebrity, emphasizing consumer perceptions of authenticity. The discussion includes the importance of genuine connections with audiences, promotional strategies like tastings and storytelling, and the role of social media in expanding reach.
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Transcript
