2min chapter

Innovation Answered cover image

Geoffrey Moore on Generative AI, Zone to Win, and Crossing the Chasm

Innovation Answered

CHAPTER

Intro

This chapter delves into the key concepts of the book 'Zone to Win' and its application in managing innovation in established businesses. It highlights the challenges organizations face in balancing core operations with the demands of emerging market dynamics, while outlining the four zones that help manage these dual objectives.

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