AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
6min chapter
227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting
The Data Stack Show
Navigating Multi-Touch Attribution in Marketing
This chapter delves into the complexities of multi-touch attribution, examining how consumer behavior affects the effectiveness of marketing channels over time. It discusses techniques like marketing mix modeling and machine learning for improving attribution accuracy, while providing practical tips for better data tracking across various platforms.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode