How I Built This with Guy Raz cover image

Crate & Barrel: Gordon Segal (2017)

How I Built This with Guy Raz

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The Dawn of Crate & Barrel: Cultivating a New Dining Culture

This chapter explores the founding and early growth of Crate & Barrel, showcasing how sales accelerated from $100,000 to over $300,000 within three years. It also examines the cultural shifts in American dining during the 1960s and 70s, influenced by rising affluence and notable figures like Julia Child.

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