The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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B2B Product Marketing

Half of Kato's work is done to support sales directly and half to support marketing as a whole. But if they are able, and let me I found this to be the most tangible and even exciting KPI that you want to meet. It has a lot to do with being an Israeli company because everybody says everything to your face. Even at 700 people, this is part of the culture.

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