Discover how wearables are transforming healthcare. In this in-depth interview, we explore the inspiring journey of biomedical engineer and entrepreneur Marco, founder and CEO of Rook. Learn how this HealthTech startup integrates data from 300+ wearable devices to give clinicians and developers real-time insights for better patient outcomes. Hear about the challenges of data standardization, the importance of regulatory compliance (HIPAA, GDPR, SOC 2), and how AI is reshaping the future of MedTech. If you’re passionate about healthcare innovation, digital health, or launching a successful startup, this conversation offers valuable lessons on leveraging wearables to enhance patient care.
Roupen Odabashian:
LinkedIn: https://www.linkedin.com/in/roupen-odabashian-183aaa142/
X: https://twitter.com/RoupenMD
Email: roupen@deltahealth.tech
Marco Benitez
LinkedIn: https://www.linkedin.com/in/marcobzg/
00:00 – Why Wearables Are the Future of Home Care
00:34 – Meet Marco: Athlete Turned HealthTech Founder
01:49 – The Birth of Rook: Making Health Data Useful
04:25 – Big Pharma Experience & the Value of Clinical Data
07:09 – Pivoting from Fitness to HealthTech
09:42 – How a Doctor Sparked Rook’s Big Break
10:20 – What Rook Does: API for 300+ Wearables
12:54 – Challenges of Data Integration & Compliance
14:42 – Startup Struggles: Fundraising in Tough Times
17:59 – How to Win Over HealthTech Investors
21:55 – Future of Wearables + AI in Healthcare
24:01 – Personal Story: How Sleep Tracking Changed My Life
26:40 – What’s Next: Making Data Truly Actionable
27:18 – Advice for Aspiring HealthTech Founders
Watch Our Podcast at YouTube: https://www.youtube.com/watch?v=KkKcFp0j7bI
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