
Bonus Episode: Secrets from the Marketing Masters
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
00:00
Celebrating American Pride Through Advertising
This chapter explores a pivotal presentation at the LA Auto Show where a car was promoted as 'imported from Detroit,' tapping into consumer nostalgia for imports. It discusses the campaign's triumph, amplified by an Eminem song, showcasing how the commercial not only boosted sales but also celebrated American pride and identity.
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