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Broadcasting Live from the Bloomberg Green Festival in Seattle

Bloomberg Businessweek

CHAPTER

Celebrity-backed Climate Startup Facing Challenges and US Probes

The chapter delves into the challenges faced by Aspiration Partners, a celebrity-backed climate startup aiming to create sustainable debit and credit cards. As the company encounters hurdles during implementation, it is now under US investigations, shedding light on the complexities of establishing successful businesses in the sustainability sector. The conversation also explores the allure of investing in innovative spaces despite potential risks.

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