3min chapter

The Optimal Path cover image

Envisioning the future of the research industry with Jonathan Widawski | Maze

The Optimal Path

CHAPTER

Is There a Cultural Shift in Product Design?

The McKinsey report shows that design is the competitive differentiator in performance for companies. You have to have a product that people love to use for your product to stick around with an organization. Product is more central in the buying process, and all of a sudden it sells the value of design,. It's very exciting to be in product today.

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