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Going to Market in Healthcare: B2C2B
Raising Health
B2C to B
We both created and exacerbated the problem, but then also brought in software and enterprise solutions to fix it. The timing of our launch two months before the pandemic was really something that top of mind because there's traditionally been very low engagement in these fitness programs. And so I think we always believe in like product growth,like you said, Kate, but I really just think human centered design.
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