Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership

Storytelligent | Brand Storytelling with Bryce McNabb

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The Importance of the Medium of Documentary Videos

This seems to happen a lot where there's usually a face of some sort of branded campaign. And then that person ends up like getting involved in drugs and prostitution. This happened with Jared with Subway, the Shamwell guy. It is a repeated pattern that you keep seeing. So if we start to look at like, why are documentaries so powerful? What is the reason behind their ability to cause such a significant change? The medium itself is part of the message.

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