The Prof G Pod with Scott Galloway cover image

China Decode: Why We’re Living in a Labubu Economy

The Prof G Pod with Scott Galloway

00:00

The Rise of Le Boo-Boos

This chapter explores the allure of collectible toys known as 'le boo-boos' and their connection to the 'lipstick economy' during economic downturns. It further examines the unique marketing strategies in China, the cultural significance of current trends, and the future of China's collectible toy market.

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