For people learning Chinese or Japanese, essentially, you have to memorize all these characters. In my mind, mouth and horse, there's a horse with a very long mouth. And I have this plot that plays out for 500 words or so. So it's a visual thing. The majority of our brain is devoted to our visual field. When you make a picture out of something, it's very easy to learn it once again. It almost creates like two different ways to remember the content.

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