The key is to start from a fundamental understanding of whether or not the people that you're trying to reach are actually using that channel. If i was trying to connect with developers and engineers, i could try very, very hard to use lincton to do that, and probably fail consistently. You have to start by understanding where your audience is spending time,. And then you reverse engineer the type of content that an audience wants on them. It's better to be really good at one channel before you jump into the next one.