S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
00:00
How to Use the Buyer Journey to Create Content
There's a lot of hate for the funnel and analyst firms I shall remain unnamed, put out these spaghetti blobs of super complex buying journeys. But I still like the funnel because I fully agree with what you just said. It's still by and large a linear sequence of phases. And but you need to do that. The worst thing you can do is just do keyword research and start blasting out random posts. That doesn't help at all.
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