The Future of Toys in Japan

An education professor at Toyo University named Seki Hiroyuki agreed with this assessment saying that Japanese children were kind of lagging behind in their ability to think creatively. From the 1920s on, Japanese toy makers increasingly looked at themselves in a very serious light. They said, we're not distracting children. What we're doing is providing a key piece of childhood development and education. We're not just engineers of action figures. We're engineers of Japan's future.