The Art Marketing Type, Public Speaking Type, Publishing Path Doubles Killer

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When it comes to quizzes, there are really only three types of hooks that work well. The type framework is where you're putting people into one of several buckets based on their type. Fear of loss is infinitely more powerful than the promise of gain. Take the quiz to find out what your number one killer is, absolutely free. And for people on stage, i'll often ask them if they were a straight ay student or stikely yono. We carry this identity with us even into adult life.

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Raise your hand if you love a good online quiz.

I sure do!

From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm.

But… what do quizzes do for you as an entrepreneur? A whole lot!

Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers.

My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.

Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year.

His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.

He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year.

Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why?

Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out.

In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business.

No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.