Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing
BUILD with Blake Bartlett
00:00
Introduction
Helen mynn is the former head of marketing at plaid and has had an incredibly successful career. She shared information about what marketing should look like in a p l g company, characteristics of strong product led growth marketers and why you should be investing in product marketing as a function. "I think i'm even looking back to really ou don't think that iwould be doing anything different to day in my career," she said.
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