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3min chapter
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing
BUILD with Blake Bartlett
Introduction
Helen mynn is the former head of marketing at plaid and has had an incredibly successful career. She shared information about what marketing should look like in a p l g company, characteristics of strong product led growth marketers and why you should be investing in product marketing as a function. "I think i'm even looking back to really ou don't think that iwould be doing anything different to day in my career," she said.
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