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Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
Pepsi Pioneered Influencer Marketing
Pepsi pioneered influencer marketing and attached its brand to popular culture. B2B brands have never really had to think about popular culture, right? It's not that they suck at it,. It's just that they never had to Think about it. I think you start to see different verticals go much more pop culture in the kind of content created.
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