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15min chapter
Saying goodbye to ageism — the last “acceptable” prejudice
Future Tense
Challenging Ageism: Shifting Perceptions and Inclusivity
This chapter explores the pervasive issue of ageism and its discrimination against older individuals, contrasting it with other societal biases. It examines how societal fears and misconceptions about aging shape attitudes, while advocating for a more inclusive understanding of older adults, especially in the context of technology and design. Through discussions on marketing, technology engagement, and intergenerational dynamics, the chapter calls for a cultural shift in perceptions of aging to better embrace the complexities of a diverse demographic landscape.
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