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7min chapter
Rapid Response: Riding the Ozempic wave, w/RO's CEO Zach Reitano
Masters of Scale
Empowering Patient-Centric Marketing Strategies
The chapter explores Ro's approach to marketing products for sensitive issues like obesity and erectile dysfunction, emphasizing empowering representations to combat stigma. It also discusses the cost of Ozzemphic, potential pricing developments, and the impact of drug shortages on society and industries.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode