The Media of the Masses, Casette Culture in Modern Egypt

Andrew Simon talked about his latest book "Media of the Masses: Cassette Culture in Modern Egypt." Media of the Masses investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores.

Andrew Simon is a historian of media, popular culture, and the modern Middle East. He holds a B.A. in Arabic, Middle East, and Islamic Studies from Duke University and was a fellow at the Center for Arabic Study Abroad in Cairo during the 2011 Egyptian Revolution. He received his Ph.D. from Cornell University and is currently serving as a lecturer at Dartmouth. Andrew's interdisciplinary research has received generous support from the Social Science Research Council and the American Research Center in Egypt, and his work has been published in the International Journal of Middle East Studiesand cited in the Washington Post. Andrew's first book, Media of the Masses: Cassette Culture in Modern Egypt (2022), is forthcoming with Stanford University Press and shares the extraordinary story of an ordinary object.

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afikra is a movement to convert passive interest in the Arab world to active intellectual curiosity. We aim to collectively reframe the dominant narrative of the region by exploring the histories and cultures of the region- past, present, and future - through conversations driven by curiosity. 
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