301 - Generating Customer Insights in a Cookieless World | Adweek Webinar
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What Hub Spot's Multi Touch Attribution Tells You
The idea of measuring down to an individual piece of content is not only a huge waste of time, it's just not helping you make decisions. The real benefit is the aggregation of all these diffrent riht no buyer comes in and is like, iremember, that 50 first linked in video that i washed from you about this point? And then later on said, you can have that form or survey where you can ask a what made you want to buy? And let them share their experience with you. I think it really be great for the audience to understand a little bit about the dark funnel.
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